As a Product Marketing Manager, you will be responsible for various critical tasks that contribute to our market leadership and revenue growth. Key responsibilities include:

• Positioning and Messaging: Continuously update and refine product positioning and messaging to align with changing market trends, buyer pain points, and the evolving buyer's journey.
• Seller Enablement Programs: Design and implement seller enablement programs encompassing product training, battle cards, and in-depth competitive analysis to equip our sales teams with the tools they need to succeed.
• Sales Enablement: Deliver impactful sales tools that directly influence win rates and sales velocity, empowering our sales teams to excel.
• Product Launches: Collaborate closely with product management to support the successful launch of new features and products, aiming to maximize upsell revenue and Net Revenue Retention (NRR).
• Buyer Personas: Develop and maintain detailed buyer personas that enhance our understanding of target audiences, enabling effective engagement and communication strategies.
• Competitive Analysis: Create and sustain an extensive repository of competitive research through activities like win-loss analysis, voice-of-the-customer interviews, and surveys.
• Content Strategy: Support our content marketing initiatives by contributing to content creation efforts, including written and video content, to drive SEO, pipeline progression, performance marketing, and our emerging Account-Based Experience (ABX) approach.